Social Listening: Reputation and trust of ‘sustainable apps’ in the food and fashion sector
DOI:
https://doi.org/10.61007/QdC.2024.1.262Keywords:
trust, media consumption, online shopping, sustainable apps, reputationAbstract
Social listening is a well-established research methodology, valued for its analytical capabilities. This study aims to assess the trust that the population places in online shopping experiences. Using a social listening tool over a year-long research period, data on the relationship between environmental sustainability and online shopping were analysed. The findings confirm that these applications are recognised as promoters of environmentally friendly practices.
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